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Guides

Playbooks for generative engine optimization

Step-by-step guides that turn a GEO score into a prioritized plan — from schema coverage to E-E-A-T signals and prompt tracking.

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GEO fundamentals

What generative engine optimization is, how it differs from SEO, and the six pillars Signalor scores: content, schema, E-E-A-T, technical, entity, and AI visibility.

Schema & structured data

Which Schema.org types AI engines actually use, how to add JSON-LD without breaking your site, and how to verify coverage across key page templates.

Building trust signals

Authorship, citations, and credibility markers that make an LLM willing to cite your page instead of a competitor.

Prompt tracking

How to choose the prompts that matter for your brand and read share-of-voice movement across ChatGPT, Gemini, and Perplexity.